Crush Yard

Crush Yard is an indoor pickleball and “eatertainment” concept combining courts, a full-service restaurant, bar, arcade, and more. It debuted in Charleston, SC in September 2023, with additional locations coming soon.

We brought the brand to life with a bold, playful voice—designing immersive spaces that featured a 120-foot pickleball history timeline and standout elements like the “Break the Barriers” billboard. A custom FPV drone video captured the high-energy vibe, while a multi-channel campaign across social, and email.