IT Cosmetics

Co-founded by Jamie Kern Lima, IT Cosmetics set out to bridge the gap between skincare and makeup—developing problem-solving, skin-loving formulas with input from plastic surgeons and dermatologists. I worked closely with Jamie Kern Lima to shape the brand identity, packaging design, and campaigns. Through close collaboration across creative, marketing, and product teams, we built a distinct, trusted brand that resonated deeply with consumers and stood out in a crowded beauty landscape.