Nickelodeon
Discipline
Packaging
Packaging brand guidelines
Credits
Chris Groll (VP of Property Design)
Olivier Duong (Art Director & Design)
New York City, NY
2013
Working closely with Chris Groll and the Nickelodeon creative team, I was brief with developing a comprehensive packaging system that could
seamlessly accommodate the brand’s diverse universe of characters—from SpongeBob SquarePants and Teenage Mutant Ninja Turtles to
Dora the Explorer and beyond.
Team Umizoomi Open Box: Standard Tab
Property elements (Character Art, Property Logo, Product Name, Callout Burst and Age Grade) Property elements should be proportional to the individual character. Example: The logo must be proportional to one of the character heros.