Sable Labs

London, UK

2022

Discipline

Brand Identity
Creative Direction
Brand Campaign
Print
Packaging
Photography

Credits

Idris Elba (Co-Founder)
Sabrina Elba (Co-Founder)
Olivier Duong (CCO & Partner)
Jessica Debruyne (CPO & Partner)

Alex Piper (Photographer)
Hannah Hillier (Photographer)
Dennis Pedersen (Product Photographer)

As Chief Creative Officer and partner, I led the development of the brand identity, packaging design, and launch campaigns. From visual language and tone to product presentation and storytelling, every element was crafted to reflect the brand’s commitment to inclusivity, authenticity, and elevated self-care.

  • Photography by Hanna Hillier
  • Sable Labs Product
  • Sable Labs Models
  • Sable Labs
  • Sable Labs
  • Sable Lab Model

Inspired by Africa’s heritage and natural ingredients, S’able Labs (Elba spelled backwards) was created to celebrate and care for melanin-rich skin through clean, effective formulations

The essential Sable Labs Skincare

Award-winning melanin inclusive skincare formulated with African botanicals powered by modern science to target hyperpigmentation. Developed by Sabrina and Idris Elba.

The S’able Labs icon consists of an abstract “S” comprise of 4 rectangles symbolizing our 4 core pillars. This is a flexible element which can be used to anchor a page layout or in isolation as a graphic device.

The S’able Labs icon should only be reproduced from the artwork provided and must never be modified or altered.

These three multifaceted, genderless products form the core of a high-performance yet environmentally conscious skincare regimen. Idris and Sabrina believe that a simple and effective skincare ritual can dramatically shift how a person feels, creating

a small but significant step towards positive change. After all, people who feel good, do good.

Photography: Dennis Pedersen

Photography: Dennis Pedersen