ThermoFisher Scientific
Discipline
Art Direction
Brand Campaign
Brand Identity
In Store Visual
Digital
Print
OOH
Trade Show
Credits
Madras Global (Agency)
Olivier Duong (Creative Director & Design)
Erica Firestone (Sr Art Director & Design)
Bill Davaris (CCO)
Andrew Ladden (CCO)
Christopher Griffith (Photographer)
Naomi Pollack (Account Director)
Picture Farm (Production)
New York, NY
2019
As one of the world’s largest pharmaceutical manufacturers, Thermo Fisher supports companies of all sizes from clinical trials through
full-scale commercialization.
Extensive research and employee interviews revealed a unifying mindset across the organization an exceptional level of care and dedication that elevated their work beyond standard execution. This insight became the foundation for the “Made With Heart and Science” campaign, highlighting the passion, precision, and humanity ThermoFisher brings to every stage of the drug development process.