Deshoulières

Brand Strategy, Product Photography, Advertising, Art Conceptualization, and Print Collateral

Role: Olivier G Duong (Art Direction, Lead Designer)

Credits: Guillaume Goudet (Designer), David Launay (Production), Stéphane Mounet (Photographer & Photo Retoucher)                     

Agency: MBCOM (Paris, France)

The Deshoulières Group is today’s leading French porcelain manufacturer, specializing in high-end tableware products. In 2012 I was asked to direct and design Deshoulières’ new 2012 catalogs and prints ads. After conducting extensive research on their competitors, I decided in order to differentiate Deshoulières’ image, I would need to conceptualize a new branding strategy which would associate the brand with art. Deshoulières produces beautiful and unique porcelains, which can be considered art itself, but which wasn’t’ being clearly communicated to the target group. I art-directed and led the design team, working with fashion photographer Stephane Monet and created a book and collection of print ads for Deshoulières to display their product.