GHD

Branding Strategy, Print Collateral, Packaging, and E-News Ads.

Role: Olivier G Duong (Lead Designer)

Credits: Carol Varty (Creative Director)

Good Hair Day is known for producing quality hair products with an edge. As GHD was expanding to the United States, in 2008, I took on the responsibility of up-keeping their branding, packaging, web e-blast, and print collateral. In the same year, GHD was awarded the Super Brand Status of 2008/2009. Their products were ubiquitous and could be found at any Sephora store.

My role in this project was to upkeep their branding image in the United States. I was responsible for creating their branding strategy, print collateral, digital advertising, and the new packaging for their new products.