CREATIVE DIRECTOR | DESIGN
Brand Strategy, Print Collateral, E-news letters, and E-news ads
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Carol Varty (Creative Director)
The city of West Hollywood is in the heart of the Los Angeles region. It is filled with glamorous and trendy hotels, tourist destinations, must-try restaurants, must-go shopping spots and is home to A-list celebrities. Jason Chen, West Hollywood’s marketing director, was looking to re-brand their city with a fresh identity, in an attempt to promote more tourism for the area. I conceptualized a new image by focusing on using vibrant colors, san serif typeface and imagery to portray the city's unique energy driven by fashion, nightlife, hotels and lifestyle. I re-branded their image using print collateral and other marketing tools from newsletters to e-news ads and poster.